We're so excited to be working with you!
Lull 2024 User Generated Content Creation Guides
Before you shoot your content
Please film during the day with bright, natural light.
After you unbox your mattress, wait at least 3 days to make sure your mattress is wrinkle-free and fully expanded!
Use a high-quality camera or phone set to at least 1080px.
Film in a quiet setting with no background music.
You will need scissors to unbox the mattress.
Use a tri-pod or have a friend help you film from a wide front angle. We want the mattress & logo in all shots!
No time-lapse! Do not speed up your video.
Unboxing Guide
your lull story Guide
Please exclude text and music on your videos!
action Video Guide
Please exclude text and music on your videos!
Lull logo must be visible in your shots!
Keep your camera rolling! No need to pause/stop!
Organic ugc Video Guide
Please submit a raw file that excludes text and music on your video along with your final draft!
We want you to tap into your knowledge of TikTok/UGC videos and create a high-quality UGC video! Use a strong hook/intro, call to action, fast motions to stop the viewer in their tracks.
We love when you talk about how Lull has brought VALUE to your life.
DO NOT GO LIVE WITH ANY POSTS WITHOUT APPROVAL & DISCOUNT LINK FROM YOUR COORDINATOR.
scripted concept Video Guide
Please note that these concepts will vary and require some scripted talking points.
***Please connect with your Coordinator on your expected video concepts!
These videos should be filmed in a TikTok/Reel format, using transitions, VO, etc.
Please exclude text and music on your videos!
horizontal Photo Guide